Here’s a quick note of some of the more exciting companies I encountered at TFM&A 2014: cloud.IQ cloud.IQ specialises in cart recovery. On average 75% of online shoppers abandon purchases at some point during the sales process (so-called “dropped baskets”). cloud.IQ’s software lets you track site visitors and automatically remarket to them if they abandon. […]

The digital marketing arena is becoming ever more complex. At TFM&A this year there were 180 different seminars covering an enormous variety of topics from content management to web optimisation, customer relationship management (CRM) to data analytics, social media to mobile marketing and on and on. It’s becoming increasingly clear that you can’t be an […]

Back in the 1990s, when I was involved in telecoms, there was a thing called “First Mover Advantage”. The popular belief among VCs and entrepreneurs was that it was important to be first into the market with a new product or business model, so you could take the lion’s share of the market before anybody […]

If you haven’t yet picked up on the BBC’s series on Iceland Foods I suggest you have a look at it. Iceland is an amazing entrepreneurial success story. The company was founded in Oswestry on the Welsh border in 1970 by Malcolm Walker. Malcolm is a colourful old fashioned entrepreneur: failure at school, streetwise, unsophisticated, […]

There’s a lot of noise around these days about focusing on your Core Customer. We’re told that all businesses should stop trying to be all things to all people and target a specific customer segment that’s big enough to deliver the sales we need, but not too big. To an extent this message is not […]

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