Bought a washing machine recently? My emotions were all in a Spin
I remember when I last bought a washing machine. I bought mine from John Lewis. It was an interesting experience. I couldn’t take it away with me because the car wasn’t big enough so they had to deliver it. Which meant that I paid them several hundred pounds and all I got in return was […]
A bicycle with round wheels…it’s outrageous!
Image credit to www.sport-magazine.co.uk The Science of Marginal Gains One of the more amusing stories to come out of the London Olympics was a comment by Isabelle Gautheron, the boss of the French cycling team, that the British “were supposed to be using the same wheels the French team, but they couldn’t be because the […]
Body Language: How to pull Deals back from the Edge…
From an early age we’re taught to pay close of attention to the words we use when trying to get our point across…..but the research shows that, when it comes to face-to-face communication, only 7% of the message we transmit is down to the words we use, 38% is down to our tone of voice […]
Is Big Brother Watching you? The emerging science of Neuro-Marketing…
One of the most exciting areas of scientific discovery over recent years has been the enormous progress scientists have made in understanding of how our brains work. This has been made possible by huge advances in the quality of brain imaging. Modern scanners mean we can now see which parts of the brain are active […]
Repeat Business…the hidden benefits
These days most people are familiar with the importance of Repeat Business. In any business there’s an upfront cost of getting new customers through the door and in most cases it’s unlikely that this investment will be recovered on the first sale. It’s only after the second or maybe the third or fourth purchase that […]
Conversion Rate – Systemise your Sales Process
One of the cheapest ways to grow your business is to improve your conversion rate. Why is that? Well, the most expensive part of the sales and marketing process is generating new leads. As a rough guide, it costs about six times more to find a new customer than to do more business with an […]